Arcadia along with entertainment, offers a two-sided marketplace as well

1. For Players:- Players can**:**

   1. Earn rewards: Players earn PNTS and vouchers by completing in-game tasks, playing mini-games, and engaging with businesses' content
   2. In-game upgrades: PNTS can be used to upgrade characters, unlock new features, and enhance the gameplay experience.
   3. Real-world discounts: Vouchers offer discounts and promotions at participating businesses, providing tangible real-world value.

2. For Businesses:- Businesses benefits include

   1. Attract new customers: VIP vouchers and promotions incentivize players to visit businesses for the first time.
   2. Drive repeat business: A PNTS collection system or other rewards program encourages customer loyalty and repeat visits.
   3. In-game presence: Businesses can establish a virtual presence within the game, including interactive buildings, mini-games, and promotional content. This offers unique branding and engagement opportunities
   4. Targeted promotions: Businesses can tailor promotions and rewards to specific player segments or game activities.