We can generate several potential revenue streams depending on the success of initial model and further expansion.
1). PNTS Sales to Businesses (Advertising & Promotions):
How will it work?
Businesses purchase PNTS to install virtual building and fund in-game campaigns they publish. It is up to businesses how they set the rewards (PNTS + voucher value) for players completing their tasks/interactions. Arcadia team can help them train or offer some services initially.
Some examples with numeric:
- If business want to buy 10,000 PNTS at a price of 1$= 100 PNTS. They can customize their in-game space (Virtual building) and publish minigames/promotions. Onboard businesses can transact PNTS to each other incurring a small transaction fee. Say 2%?
- Businesses can transact their PNTS to players, because of successful deals, which they can use for redeeming vouchers or upgrade in-game characters
- PNTS collected by player can be used in another business. Business also need to collect PNTS for publishing future promotion campaigns (Transaction fee: 2%). This way, PNTS will be considered more valuable and trustworthy.
- A business can create add for another unregistered business at a little more cost (PNTS) to ensure onboarding as many businesses as possible.
2). Transaction Fees on Voucher Redemptions:
- Since offering basic services, Arcadia will also charge a small percentage fee each time a player redeems a voucher. This incentivizes Arcadia to create high-value vouchers that players want to use.
- For example, 3% transaction fee?? on each voucher redemption. It depends upon the products any how we need a standard value like 2%, 3%, If 1,000 vouchers worth $10 each are redeemed monthly, Arcadia will earns $300 @ a transaction fee of 3%.
- It does not matter, figure can be small or bigger because with game and platform popularity, voucher redemption volume increases, which can lead to significant, recurring revenue stream.
3). PNTS for Players:
- Players can purchase PNTS directly from CMUBA to accelerate progress, acquire special items, or access exclusive content. This is a common approach followed by most free-to-play games.
- Let say again: 100 PNTS = $1. A global conversion ratio is mandatory to ensure the value of PNTS and players and businesses treat it like a currency, even though it is not currency.
- A small percentage of highly active and engaged players, e.g., 5%, spending $5/month generates significant revenue at scale.
4). Data Analytics & Insights
- CMUBA can also provide businesses with data on campaign performance like (player engagement, voucher redemption rates, demographics). It will help businesses to optimize their campaigns and understand their target audience better.
5). In-Game Asset Marketplace (NFT Integration - Advanced):
- Players must have the ability to buy, sell, and trade unique in-game items (e.g., skins, accessories, tools) as NFTs incurring a small commission changed by CMUBA. Let say 5% transaction fee on NFT sales.
- This taps into the growing NFT market, creating more player engagement and revenue potential.